Privacy policyHow we handle your information.

1. Who we are

EGC Residential is the private-homes division of the Egyptian Group for Construction, 184 Tahrir Street, Bab El Louk, Cairo, Egypt. We decide how your information is used. Contact: mohamed.hassanein@egcgroup-egypt.com.

2. What we collect

• Consultation requests: your name, phone number, email (optional), property type, location, approximate size and your message.
• Plan My Home account: your name, email, mobile number and preferred language.
• Your home brief: your answers to the questionnaire, for example rooms, styles and who lives in the home. Questions about children and other household members are only used to plan rooms, and you can choose “Prefer not to say” where offered.
• Files you upload: floor plans and inspiration photos.
• Conversations: your messages with the EGC Design Concierge and with EGC staff, and the conversation reports you confirm.
• Technical data: a sign-in token kept in your browser, and basic security records such as the time of a request. If we enable Google Analytics, it measures page visits and actions without your name, email or phone number. If you create a Plan My Home account, we also note where your first visit came from (for example Instagram, Facebook or Google, kept in your browser for 30 days), how often you open your account, and roughly how long the questionnaire took, so we can understand which channels bring real clients.
• Advertising cookies (Meta Pixel): our website uses the Meta Pixel, provided by Meta Platforms, to measure our Facebook and Instagram ads. It records which pages you visit and whether you create a Plan My Home account. We never send it your name, email or phone number. You can decline it on the cookie notice, or at any time here: Cookie settings.

3. Why we use it

• To reply to your request, call you and arrange visits.
• To prepare your free layout options and mood boards, and later any design or execution proposal you ask for.
• To keep a written record of your requests and approvals, and to send you notifications about your project.
• Only if you choose it at the end of the Plan My Home questionnaire: to send you occasional tips on finishing, materials and design by WhatsApp or email. Every message has a one-tap way to stop, and you can also email us to stop.
• To keep the service secure and to improve our website.

We use your information because you ask us to provide the service, because you consent (for example on the consultation form), and to meet our legal obligations.

4. AI-assisted processing

The EGC Design Concierge is an AI assistant powered by Claude, provided by Anthropic. When you chat, your messages, your questionnaire answers and the descriptions of your project are sent to Anthropic to generate replies and conversation reports. The AI does not make decisions about you; EGC’s team reviews your project and makes every design, price and engineering decision. We do not use your information to train AI models.

5. Who we share it with

We do not sell your information. We use these service providers to run the website and portal: Cloudflare (hosting, database and file storage), Anthropic (AI assistant), Resend (email delivery), Google (analytics, if enabled), Meta (advertising measurement through the Meta Pixel, unless you decline it) and Meta’s WhatsApp (to send your project updates if you agree to receive them there, and for messages you send us on WhatsApp). Some of these providers store data outside Egypt. Within EGC, only staff working on your project can see it.

6. How long we keep it

• Consultation requests: up to 24 months after our last contact, unless you become a client.
• Plan My Home: while your account is active. Inactive accounts may be archived, and uploaded files of archived accounts are deleted after the period set in our account policy. Signed contracts and approvals may be kept longer where the law requires.
• You can ask us to delete your account and data at any time (see section 7).

7. Your rights

You can ask to see the information we hold about you, correct it, delete it, withdraw your consent or object to its use, in line with Egypt’s Personal Data Protection Law No. 151 of 2020. Email us at mohamed.hassanein@egcgroup-egypt.com and we will reply within 30 days.

8. Security

All connections use encryption. Your portal is private, access needs a one-time code sent to your email, files open only through short-lived private links, and only authorised EGC staff can open the console.

9. Changes

We will post any update on this page with a new date, and tell Plan My Home users about important changes by email.